From the Series Brands We Know
The name "LEGO" comes from the Danish phrase for “play well.” The company’s popular toys have helped children to do just that. This title for inventive readers explores how a Danish family built up their small business brick by brick to create the world’s third-largest toy company.
|Interest Level||Grade 3 - Grade 8|
|Reading Level||Grade 4|
|Number of Pages||24|
|Reading Counts! Level||4.3|
|Reading Counts! Quiz||Q65714|
|Reading Counts! Points||3.0|
|Dimensions||7.5 x 9|
|Guided Reading Level||R|
|ATOS Reading Level||4.4|
|Accelerated Reader® Quiz||172643|
|Accelerated Reader® Points||0.5|
|Features||Glossary of key words, Index, and Table of contents|
This book explores the business of LEGO. The reader will learn about the creator of the LEGO brand, Ole Kirk Christiansen, and the history of the brand throughout the years. Chapters included are: What is the Lego Brand, Ole Kirk Christiansen, The Growth of a Family Business, FIRST LEGO League, and The LEGO foundation. This book includes many text features including:maps, photographs with labels, diagrams, and a timeline. There would be many classroom applications for this book. It has many references to numbers that would support math curriculum. The historical references would support history and geography curriculums. It is also has several examples of cause and effect that have been experienced by the brand over the years which would make it supportive of reading curriculum.