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LEGO

From the Series Brands We Know

The name "LEGO" comes from the Danish phrase for “play well.” The company’s popular toys have helped children to do just that. This title for inventive readers explores how a Danish family built up their small business brick by brick to create the world’s third-largest toy company.

Interest Level Grade 3 - Grade 8
Reading Level Grade 4
Category Newly Fluent
Subject Social Studies
Copyright 2015
Publisher Bellwether Media
Imprint Pilot
Language English
Number of Pages 24
Publication Date 2015-01-01
Reading Counts! Level 4.3
Reading Counts! Quiz Q65714
Reading Counts! Points 3.0
BISACS JNF010000
Dewey 338.7
Graphics Full-color photographs
Dimensions 7.5 x 9
Lexile 700
Guided Reading Level R
ATOS Reading Level 4.4
Accelerated Reader® Quiz 172643
Accelerated Reader® Points 0.5
Features Glossary of key words, Index, and Table of contents

Reviews

LEGO

This book explores the business of LEGO. The reader will learn about the creator of the LEGO brand, Ole Kirk Christiansen, and the history of the brand throughout the years. Chapters included are: What is the Lego Brand, Ole Kirk Christiansen, The Growth of a Family Business, FIRST LEGO League, and The LEGO foundation. This book includes many text features including:maps, photographs with labels, diagrams, and a timeline. There would be many classroom applications for this book. It has many references to numbers that would support math curriculum. The historical references would support history and geography curriculums. It is also has several examples of cause and effect that have been experienced by the brand over the years which would make it supportive of reading curriculum.

Author: Sara Green